Frutania in the media

Frutania is one of the largest trading companies for fruit and vegetables in Germany. For years, we have been a reliable partner for producers and the food retail industry. At Frutania, everything revolves around the best quality, reliable supply chains and sustainable solutions for fruit and vegetables.

Please direct material and interview requests to:

Béatrice Schneider
Phone: +49 (0) 2641 9111 296

Lebensmittel Praxis

Issue 2, February 2024

“Being a motivating force”

Markus Schneider, Managing Director of Frutania GmbH, on current challenges in the fruit and vegetable sector.

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Spargel & Erdbeer Profi

January 24, 2024

Trade in the field of tension between producers and consumers

“Nothing is worse than not knowing who you are producing for,” Markus Schneider began. owner and managing director of Frutania GmbH, gave his presentation at the 19th Asparagus & Strawberry Entrepreneur Days. His topic: “How does retail react to changes in consumer behavior and on the supply side?”

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Fruchthandel Magazin

September 08, 2023

Fresh fruit for the “Konfettis”

Many companies were already operating sustainably and supporting social projects long before food retailers made the issue an integral part of their purchasing and product range policy. One of these companies is the soft fruit specialist Frutania from Grafschaft-Ringen, where Béatrice Schneider has been driving forward the implementation of various projects for years. In a project with the Meckenheim daycare center Konfetti, the focus is on nutrition education, but at least as much on the fun of tasting.

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Fruchthandel Magazin

September 08, 2023

“We are losing our lightness”

In an interview with Fruchthandel Magazin, Frutania Managing Director Markus Schneider looks back on a decent and challenging season compared to the catastrophic year of 2022. The company’s main product, strawberries, also benefited from international marketing conditions and less consumer restraint on the part of German consumers. However, Markus Schneider criticizes the political framework conditions and the requirements for German production.

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Blick Aktuell

July 18, 2023

Frutania takes over sponsorship

Magical fruit plates at the “Konfetti” daycare center

Fresh fruit is available daily on the “magic fruit plate” at the municipal daycare center “Konfetti”. Beatrice Schneider from Frutania GmbH in Grafschaft would like to use the regional products to support the families and the daycare center team in implementing the Tiger Kids project.

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Kindertagesstätte Konfetti in Meckenheim

Süddeutsche Zeitung

July 01, 2023

Eine Frage der Beere

Article by Michael Kläsgen

“It’s like eating ice cream. When the sun is shining, people eat ice cream. If it is too cold, no strawberries will be eaten. So prices go up and down.”
Markus Schneider, Managing Director Frutania GmbH

Article currently not available


June 16, 2023

Worries instead of harvest blessings

Article by Alrun Krönert

The green sector feels let down by the German government in the face of fierce international competition. Instead of a strengthening of cultivation in Germany, producers are feeling existential fear. This is being fueled by the discussion about a further increase in the minimum wage.

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May 23, 2023

The business talk on Deutschlandfunk

Deutschlandfunk, with Sandra Pfister

“For almost ten years, the area under strawberry cultivation has also shrunk by almost a quarter and this will continue.” Markus Schneider, Managing Director of Frutania, one of the largest berry marketers in Germany, expects this to be the case.

You can listen to the entire Deutschlandfunk report here

Süddeutsche Zeitung

May 13, 2023

Why so cheap?

“To believe that fruit and vegetables have generally become more expensive is not true. The prices for apples, asparagus and rhubarb, for example, have fallen to the average level of 2021 or below.”
Markus Schneider, Managing Director Frutania GmbH

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Fruit Logistica

February 14, 2023

FRUIT LOGISTICA 2023 draws a successful balance sheet

63,470 trade visitors and buyers from over 140 countries and 2,610 exhibitors from 92 countries – the leading trade fair for the global fruit trade was more international than ever this year and brought together the key players in the industry.

Lebensmittel Zeitung Direkt

Edition 2023

Look, the good is so close

Awareness of sustainability is increasing and the consumption of regional products is an important aspect of this. Regionally produced food is now highly valued by German consumers, and not just because of the shorter transportation routes. Many consumers are also impressed by the freshness of the products and their traceable origin.


January 20, 2023

Markus Schneider on the past stone and soft fruit season

Persistent heat and drought, inflation-related purchasing restraint at the POS, and the energy crisis in protected cultivation: For the German fruit-growing industry, 2022 will be remembered as an eventful and eventful year. In an interview, Frutania boss Markus Schneider looks back on the past stone and soft fruit campaign and describes the future prospects in the soft fruit sector.

Lebensmittel Zeitung

January 20, 2023

More appreciation

Markus Schneider, managing partner of Frutania GmbH in Grafschaft-Ringen, on proposing an industry-wide solution for marketing berries produced in Germany and coping with a challenging 2022.


06 December 2022

Delicate berries are sorted rapidly

Machine at Frutania records quality, caliber and coloration of scanned fruit in seconds

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Süddeutsche Zeitung

June 24, 2022


The German strawberry is in crisis, and this despite the best quality. But who is to blame? The farmers, the trade – or the customers after all? A visit to the fruit farmer.

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Fruchthandel Special

April 2022

From a one-man business to a top player in 20 years.

Today, the company based in Grafschaft-Ringen is not only one of Germany’s leading suppliers of soft fruits as well as asparagus, pome and stone fruits, tomatoes and vegetables. Especially in the soft fruit category, the company founded by CEO and owner Markus Schneider in 2001 has also become a top player in Europe.

Fruchthandel Magazin

March 25, 2022

Customized concepts

No other sector in the fruit and vegetable industry is as susceptible to cost increases as the berry segment. The labor factor has a much greater impact here due to the high proportion of manual activities. The explosive rise in prices for energy, gas, raw materials, fuels and fertilizers is doing the rest. After more than two years of the pandemic with a clear negative impact on the entire supply chain, the war in Ukraine is now creating further uncertainty. We talked about this with Frutania CEO Markus Schneider.

Fruchthandel Magazin

05 June 2021

challenges also in year two of the pandemic.

This year, production farms and marketing in Germany are once again facing major challenges of an economic and organizational nature. Even if there is a relaxation in many places: in the particularly labor-intensive berry fruit sector, the signs are not yet pointing to an easing of the situation.

Fresh Plaza

May 21, 2021

Despite all the challenges, we expect a successful berry campaign

Despite the record cold April, the domestic strawberry harvest is now in full swing also on the cultivation operations of the marketing company Frutania GmbH now grow and thrive fully on tunnel and outdoor strawberries. Although the cold snap has significantly delayed the harvest of all berry fruits, the company expects a successful domestic campaign, comments Managing Director Markus Schneider when asked.

Fruchthandel Magazin

06 March 2021

Recycling of PET trays successfully tested

In a large-scale field trial, INFIA, in collaboration with Futania and Lorentzen & Sievers, has successfully demonstrated that fruit trays can be produced again from classic (r-)PET fruit trays.

Fresh Plaza

March 01, 2021

Demand and the market are moving towards more sustainable packaging

There are encouraging and hopefully sustainable trends that are also currently continuing to grow steadily – the demand for ecological packaging, ideally biodegradable, continues to be of great interest to the German and European market.

Fruchthandel Magazin

July-August 2020

Successful premiere with minister visit the company

Frutania from Grafschaft minus Ringen not only celebrated its premiere as an exhibitor in Berlin this year, but was also pleased to receive a visit from the Federal Minister of Economics, Julia Glöckner, at its stand in the new Hall 27.

Lebensmittel Zeitung

09 April 2020

Harvest without helpers

In Germany, the government and farmers agreed on quotas for harvest workers. But most fruit and vegetables are imported from Holland, Spain and Italy, where Corona is raging and seasonal workers are also desperately sought.

Lebensmittel Zeitung

April 03, 2020

A solution is urgently needed for harvest workers.

Major propagators warn of crop losses of 90 percent – locals are no substitute. Of 25,000 foreign harvest workers needed, more than a third are already missing. You cannot possibly replace unskilled locals.


April 03, 2020

Fruit trade sees supply in danger

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April 02, 2020

Asparagus price at all-time high this year?

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April 02, 2020


In the article from 02.04.2020, WDR Cosmo reports on the current situation regarding the lack of harvesters and planters and the possible effects. Markus Schneider in an interview.

Fruchthandel Magazin

March 13, 2020

Leaving nothing to chance to be attuned to the needs of the market

One of the largest soft fruit suppliers in Germany, located in the Innovation Park Grafschaft-Ringen, has grown steadily since its founding in 2001. During the German season, the company sells the domestic product range, but also supplies the LEH with berries from other regions of the world outside the season.



WDR 5 Morgenecho

In the report, WDR 5 takes stock of the situation in agriculture and trade during the corona pandemic. In an interview with Katharina Quast from Schneiders Obsthof and Markus Schneider from Frutania.

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